(Ad) Despite the rise of social media and other modern forms of digital advertising, email remains one of the most successful online marketing platforms regarding reach and ROI. The numbers keep ...

If you cannot decide which ideas from our list of 10 inexpensive marketing campaign ideas for small businesses you should use, you can always hire a marketing consultant. Granted, this will cost you ...

There will be College Football Playoff football at Autzen Stadium. Oregon (11-1, 8-1 Big Ten, fifth seed CFP) held its place in the final... The Oregon women’s basketball team (10-0) defeated the ...

The early summer sun seems to bring everyone out of hibernation, ready to explore, spend, and enjoy life a little more. That seasonal shift is a golden opportunity for businesses aiming to increase ...

Creativity combined with strategic planning can elevate your brand and captivate new audiences. Aligning marketing campaigns with customer needs and trending topics drives long-term business success.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Go beyond the traditional messaging and celebrate the everyday heroes in our lives — moms and dads who juggle work, family, and countless other responsibilities. Create a campaign that highlights ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

Five years ago, I never would’ve guessed I’d be saying this, but my company just successfully launched our first mega-celebrity campaign. Until now, we’ve promoted Kaltura through smart and targeted ...

No matter what department or role they’re in, every employee should be given opportunities to voice their own ideas and provide input on campaign strategy in a collaborative manner. However, some ...