Is purple truly a colour, or merely a clever illusion created by the brain? According to scientists, purple doesn’t exist on the electromagnetic spectrum like red, green, or blue. Yet we see it—and ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our brain when it perceives a combination of red and blue light. This occurs ...

Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve. Barf. As Fast Company’s creative director, I love color. My job is to use color to create meaning and evoke emotion. But I ...

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

There's a standout color at the inaugural events this week: purple. Kamala Harris donned the color on Inauguration Day as she became vice president, and Jill Biden, the incoming first lady, wore it ...