Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Opinions expressed by Entrepreneur contributors are their own. You’ve sent a letter of introduction and the recipients have indicated that they’d like to see your business plan, the next step is to ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...