Editor’s note: This is the second article in a three-part series about the best practices financial advisers should consider following to properly use client advocacy statements as marketing tools.

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ORLANDO, Fla. – Several Central Florida businesses were recently targeted by extortionists who threatened to damage the companies’ reputations with negative Google reviews unless the owners paid for ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...