Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

Jon Evans at System1 reveals which ads most resonated with the British people in July. Each month, hundreds of new TV ads launch in the UK. Marketing research and effectiveness company System1 ...

While the halcyon days of print are behind it, the channel still holds relevance and trust with those consumers who still use it, particularly as when attention is won through the channel, it tends to ...