The 41-year-old is talking about the town of Ginzan Onsen, a popular winter destination in Japan’s Yamagata Prefecture. For Nakata, the importance of the region goes beyond beauty. He’s brought us ...

Nozawa Onsen is a premier ski resort nestled in a secluded corner of central Japan. Unlike Japan’s other well-known resorts, Nozawa Onsen retains an authentic and traditional atmosphere. It has no ...

Visitors are rushing to Japan at the moment as the weak yen is making the normally big-budget destination more affordable. While the Japanese are famed for their polite and welcoming nature, the ...

Discover the unique adventures of Akita Prefecture, Japan, where pristine nature intersects with rich cultural experiences. From the majestic slopes of Tazawako Ski Resort overlooking Lake Tazawa to ...

Despite it being the season when bears typically enter hibernation, a series of bear attacks has been reported across ...

When it comes to skiing, Japan offers a range of ski destinations that go beyond Niseko. Here's where you should go skiing in ...

At night, the Zao Snow Monsters are illuminated with colored lights so visitors can continue to marvel them after dark. Photograph by Michael George As Japan’s tourism hot spots attract more and more ...