Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Facebook Messenger gives companies an opportunity to improve their customer experience through conversational marketing. Using this method to handle routine interactions with customers, scale ...

This is your go-to guide for how to unlock powerful new marketing achievements with Facebook Messenger marketing while remaining GDPR compliant. When you venture into new territory you start by ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

While chatbot marketing in Facebook Messenger is a new marketing discipline, we aren’t executing campaigns in the Wild West. With Facebook Messenger marketing best practices in place, the reward is ...

Facebook still may be the king when it comes to social media marketing for small businesses, but other social networking sites are making significant gains among small businesses owners and ...

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and ...

The head of business marketing UK at Facebook, Leila Woodington, sits down with Maxine-Laurie Marshall to discuss marketing at the world’s largest social network and how to make social work for B2B ...

While I typically write about digital marketing in the e-commerce space, I thought it would be fun to do an article that covers Facebook marketing from the perspective of my own ...

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while ...